The Hybrid Education Challenge
The Archdiocese of Boston was ready to launch a Catholic school for middle and high school students. We were tasked with the challenge of developing a brand new name, logo and enrollment campaign to get their education program off to running start. They not only needed firm brand guidelines established, but also a widescale awareness campaign, and complete with omnichannel tactics, and to be able to track their leads for future targeting.
The Hybrid Education Solution
After a thorough branding workshop to discover their branding message, Renegade helped the client land on a name for their new school. A new logo, tagline and style guide were established. Renegade also developed a comprehensive branding campaign, including a new website, email marketing, social media advertising and display ads.
Our campaigns drove increased engagement on all fronts
- Over 400 leads generated from the email campaign
- Over 30,000 impressions on their website from over 25,000 unique users
- Despite a late start in enrollment season – and not having an established brand – Lumen Verum Academy was able to hit their fall enrollment goals
- Brand Development
- Omnichannel Marketing
- Lead Generation
- Enrollment Strategy
- Competitive Analysis
- Web Design & Development
I wanted to take a minute to write to tell you how absolutely beautiful the LVA website is – I think it’s the most beautiful website I’ve seen. I’ve learned much from working with you all and truly appreciate your talent and work ethics. Thank you for all your hard work – it most certainly shows in the finished product.